The Morning Market at Takayama in Gifu Prefecture is a vibrant attraction featuring fresh produce, local crafts & traditional foods. Visitors can enjoy seasonal fruits & vegetables, handmade ceramics, wooden toys & intricate textiles. The market is famous for its street food, offering Hida beef skewers, rice crackers, miso soup & sweet treats like gohei mochi. Artisans sell handmade candles, soaps, and knitted items, showcasing local craftsmanship. The market's scenic location along the Miyagawa River, with historic wooden houses & narrow streets, adds to its charm. Interactive experiences, such as mochi pounding demonstrations, allow visitors to engage in traditional activities. Occasionally, cultural performances like music, dance, & local customs are featured. Local vendors, enhancing the community spirit. Special events and festivals throughout the year offer parades, unique food offerings, and additional entertainment, making the market a dynamic and enjoyable destination.

Travellers visiting Shirakawa-go will see the unique gassho-zukuri farmhouses with their thatched roofs, designed to withstand heavy snowfall. Key attractions include the well-preserved Wada House, Shirakawa Hachiman Shrine, and the Shiroyama Viewpoint, which offers panoramic views of the village. The Open-Air Museum showcases traditional houses and local craftsmanship. Myōzenji Temple features a thatched-roof main hall and a museum. Visitors can explore craft shops, enjoy regional cuisine like Hida beef and soba noodles, and experience seasonal events such as the Doburoku Festival and winter illumination. Scenic nature walks around the Shogawa River and countryside add to the charm.