Motown Museum Tours and Activities

The Motown Museum celebrates Detroit’s formidable music legacy. It all began in this house where founder Berry Gordy started the original Tamla and Motown labels. Stand in the studio where hit tracks were recorded, admire the outfits worn by superstars and learn about Motown Records’ inspiring history.

See where it all began in Studio A. Inspect the original instruments and equipment, and imagine the likes of Stevie Wonder or the Jackson 5 gearing up for recording session. If you take the tour, which is included in the entrance fee, the guide might even invite you to participate in a performance. You’ll also see the upstairs flat where Berry Gordy lived with his family.

Learn about Gordy’s dream and his drive to succeed at the Hitsville U.S.A exhibit. Part of the museum’s mission is to inspire creativity, vision, and entrepreneurship. Nothing could do this better than the exhibit that tells the story of the legendary Motown Records. Gordy started with an $800 loan and eventually expanded the company to occupy eight other houses in the area before moving to downtown.

Die-hard fans will love the museum’s collection of memorabilia, rare photographs, posters and performers’ outfits. You’ll also hear stories about the artists, composers, writers and others who contributed to a company that transformed music not only in the United States but around the world.

The Motown Museum’s opening hours vary through the year, but usually it’s open Tuesday through Saturday. During July and August it’s also open on Mondays. The museum is about 4.5 miles (7.2 kilometers) from downtown. Nearby parking is free. City of Detroit Department of Transportation (DDOT) buses also stop close to the museum.